About a year ago, I wrote about my efforts to stop junk mail. It took two rounds of calling, emailing and then a couple of months before the volume slowed. It did slow and most of the places we requested list removal for honored the request. But it was a lot of work, and it was far from complete. Every time we order something from a new company, we get on a new list (or lists). And now as the Christmas season is upon us, some are back. It seems unstoppable. But the folks at IdealBite found a great service that I have signed up to stop junk mail with GreenDimes: for a dime a day, not only will they remove your name from junk mail lists, but also plant a new tree each month.
The cost, $3/month seems reasonable. It is more than you would pay to go to the direct mail marketing site and get your name on the list. But they claim to be more effective. I’ll have to see — I know from my experience last year that it takes several months for most mail to stop (since the catalogs are pre-printed and addressed). And the extra benefit of planting a tree for every month is a nice touch — it adds an intangible goodness.
Another thing I like about this idea is that it is for profit. Yeah, that’s right: someone is hopefully making some money off of this. And they should: the effort, if consolidated and automated has to be a lot more efficient to do from a central source than by individuals. If they really can do a better job, it will definitely be worth it; my personal; efforts only stopped the low-hanging fruit. I’ll report back on progress.