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	<title>Comments on: Greenwashing: The Evolve Shower Head</title>
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	<link>http://fivepercent.us/2007/11/18/greenwashing-the-evolve-shower-head/</link>
	<description>If you cannot change the world by yourself, start by making a small change ... just 5% less is easy, and here's how.</description>
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		<title>By: Tom Harrison</title>
		<link>http://fivepercent.us/2007/11/18/greenwashing-the-evolve-shower-head/comment-page-1/#comment-62199</link>
		<dc:creator>Tom Harrison</dc:creator>
		<pubDate>Tue, 28 Jul 2009 12:09:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.fivepercent.us/2007/11/18/greenwashing-the-evolve-shower-head/#comment-62199</guid>
		<description>Thanks!</description>
		<content:encoded><![CDATA[<p>Thanks!</p>
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		<title>By: Laban Paul</title>
		<link>http://fivepercent.us/2007/11/18/greenwashing-the-evolve-shower-head/comment-page-1/#comment-62198</link>
		<dc:creator>Laban Paul</dc:creator>
		<pubDate>Tue, 28 Jul 2009 07:05:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.fivepercent.us/2007/11/18/greenwashing-the-evolve-shower-head/#comment-62198</guid>
		<description>Dude, GREAT blog. This whole site that you have set up is top-notch. Well done. I stumbled across it .
I’m really looking forward to reading all of your archives. Terrific job, keep it up!</description>
		<content:encoded><![CDATA[<p>Dude, GREAT blog. This whole site that you have set up is top-notch. Well done. I stumbled across it .<br />
I’m really looking forward to reading all of your archives. Terrific job, keep it up!</p>
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		<title>By: Jerry Gatch</title>
		<link>http://fivepercent.us/2007/11/18/greenwashing-the-evolve-shower-head/comment-page-1/#comment-61081</link>
		<dc:creator>Jerry Gatch</dc:creator>
		<pubDate>Sat, 13 Sep 2008 01:55:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.fivepercent.us/2007/11/18/greenwashing-the-evolve-shower-head/#comment-61081</guid>
		<description>I have owned the RoadRunner for ~ 6 months. It works great. I save hot water and water volume. It looks sharp and provides very adequate rinsing. I&#039;ll buy a second. I am not easily convinced and I have been in the water purfication business for 20 years so I have an eye towards conservation and use. Solid product and delivers on savings.</description>
		<content:encoded><![CDATA[<p>I have owned the RoadRunner for ~ 6 months. It works great. I save hot water and water volume. It looks sharp and provides very adequate rinsing. I&#8217;ll buy a second. I am not easily convinced and I have been in the water purfication business for 20 years so I have an eye towards conservation and use. Solid product and delivers on savings.</p>
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		<title>By: Tom Harrison</title>
		<link>http://fivepercent.us/2007/11/18/greenwashing-the-evolve-shower-head/comment-page-1/#comment-61028</link>
		<dc:creator>Tom Harrison</dc:creator>
		<pubDate>Sat, 09 Aug 2008 00:44:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.fivepercent.us/2007/11/18/greenwashing-the-evolve-shower-head/#comment-61028</guid>
		<description>John --
Yeah, moralizing (and spouting &quot;truths&quot;) doesn&#039;t really accomplish anything.
I atoned for my sins in a subsequent post even before the nice guys at Evolve sent me a shower head to try.  We liked it pretty well, and it&#039;s a great product -- no ifs, ands, or buts.
I recently bared my soul and posted several items relating to global warming.  My hope, which seems to have been realized, was that I learned, through the response of people who disagree with what I believe to be true can help me understand how, and perhaps more importantly why our views differ.
I too grew up and had views shaped by the 73 gas crisis, the Clean Air Act, and they years that followed.  I wonder if we&#039;ll be lucky enough to have the same outcome as in 73, where, after some rather significant efforts, things seemed to be getting better.
Anyway, you&#039;re right about what motivates people.  Abstract things don&#039;t motivate people; real things like $4.00/gallon gas do.  We need more of that, I guess.</description>
		<content:encoded><![CDATA[<p>John &#8211;</p>
<p>Yeah, moralizing (and spouting &#8220;truths&#8221;) doesn&#8217;t really accomplish anything.</p>
<p>I atoned for my sins in a subsequent post even before the nice guys at Evolve sent me a shower head to try.  We liked it pretty well, and it&#8217;s a great product &#8212; no ifs, ands, or buts.</p>
<p>I recently bared my soul and posted several items relating to global warming.  My hope, which seems to have been realized, was that I learned, through the response of people who disagree with what I believe to be true can help me understand how, and perhaps more importantly why our views differ.  </p>
<p>I too grew up and had views shaped by the 73 gas crisis, the Clean Air Act, and they years that followed.  I wonder if we&#8217;ll be lucky enough to have the same outcome as in 73, where, after some rather significant efforts, things seemed to be getting better.</p>
<p>Anyway, you&#8217;re right about what motivates people.  Abstract things don&#8217;t motivate people; real things like $4.00/gallon gas do.  We need more of that, I guess.</p>
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		<title>By: John</title>
		<link>http://fivepercent.us/2007/11/18/greenwashing-the-evolve-shower-head/comment-page-1/#comment-61026</link>
		<dc:creator>John</dc:creator>
		<pubDate>Fri, 08 Aug 2008 06:29:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.fivepercent.us/2007/11/18/greenwashing-the-evolve-shower-head/#comment-61026</guid>
		<description>Speaking as a project manager for a high end remodeling company, I am thrilled to find an easy to install common sense product that I can introduce to clients without having to get into a discussion about whether Al Gore is a demon or a saint. In reading through these many comments, I think it is important to realize that not everyone is going to be motivated in the same way. After wondering for a couple of decades what a gas tax that would make fuel more expensive (+$4.00) would do for miles driven (its reduced it for the first time in a generation- New Yorker 8/11/08), lets not forget that some people are practically immune from financial incentives. But something that speaks to efficiency usually gets attention better than moralizing. I am old enough, my eco-sense shaped by the &#039;73 gas crisis, to remember that &quot;we&quot; once thought that by showing a good example- recycling, shorter showers, etc. we could convince the world to come along and be a better place. I&#039;m all for individual effort. But I&#039;m wary of thinking that the things that motivate me- a love of a planet, is going to motivate the average consumer. Let&#039;s cut the marketing people at Evolve some slack and realize that everyone of their devices installed will be a drops in the bucket of savings.</description>
		<content:encoded><![CDATA[<p>Speaking as a project manager for a high end remodeling company, I am thrilled to find an easy to install common sense product that I can introduce to clients without having to get into a discussion about whether Al Gore is a demon or a saint. In reading through these many comments, I think it is important to realize that not everyone is going to be motivated in the same way. After wondering for a couple of decades what a gas tax that would make fuel more expensive (+$4.00) would do for miles driven (its reduced it for the first time in a generation- New Yorker 8/11/08), lets not forget that some people are practically immune from financial incentives. But something that speaks to efficiency usually gets attention better than moralizing. I am old enough, my eco-sense shaped by the &#8217;73 gas crisis, to remember that &#8220;we&#8221; once thought that by showing a good example- recycling, shorter showers, etc. we could convince the world to come along and be a better place. I&#8217;m all for individual effort. But I&#8217;m wary of thinking that the things that motivate me- a love of a planet, is going to motivate the average consumer. Let&#8217;s cut the marketing people at Evolve some slack and realize that everyone of their devices installed will be a drops in the bucket of savings.</p>
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		<title>By: Tom Harrison</title>
		<link>http://fivepercent.us/2007/11/18/greenwashing-the-evolve-shower-head/comment-page-1/#comment-60913</link>
		<dc:creator>Tom Harrison</dc:creator>
		<pubDate>Fri, 09 May 2008 01:23:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.fivepercent.us/2007/11/18/greenwashing-the-evolve-shower-head/#comment-60913</guid>
		<description>Chris --
The writer of the 3rd comment does happen to work for Evolve :-).  Having said that, I sort of agree that anything that helps people gain any greater awareness of how easy it is to do green things (and usually cost-effective, etc.) is a good thing.  It&#039;s certainly not bad, for sure.
I wish you good luck in your endeavor.
Tom</description>
		<content:encoded><![CDATA[<p>Chris &#8211;</p>
<p>The writer of the 3rd comment does happen to work for Evolve :-).  Having said that, I sort of agree that anything that helps people gain any greater awareness of how easy it is to do green things (and usually cost-effective, etc.) is a good thing.  It&#8217;s certainly not bad, for sure.</p>
<p>I wish you good luck in your endeavor.</p>
<p>Tom</p>
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		<title>By: Chris</title>
		<link>http://fivepercent.us/2007/11/18/greenwashing-the-evolve-shower-head/comment-page-1/#comment-60912</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Thu, 08 May 2008 12:55:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.fivepercent.us/2007/11/18/greenwashing-the-evolve-shower-head/#comment-60912</guid>
		<description>I have to agree with the writer of the 3rd comment.  There are people out there that won&#039;t lift one little finger to improve the environment.  These are the same people that walk by a piece of trash in the city park because it&#039;s some ground keepers responsibility (even if there&#039;s a trash can 2 steps away.)
The key here is although there will always be people that will go the extra mile to make things better for a cause they believe in, there&#039;s probably a lot more that haven&#039;t given it a second thought.
The problem I&#039;ve seen so many times in my career is that people with a good idea can&#039;t imagine why everyone else just doesn&#039;t get it when it&#039;s so dang obvious.  I would argue that is the case here.  You see the merit in simply standing there waiting for your shower to warm up (I&#039;m cheap so I do the same thing), but I can tell you my 3 daughters aren&#039;t of the same mindset.
Finding simple things like the Evolve certainly can&#039;t hurt the environment, and while it would be better if everyone was a judicious with their carbon footprint as you probably are, every little bit helps.  It&#039;s kind of like the arguement of just taking a 20 minute walk for exercise.  While you won&#039;t get a set of 6pack abs, it&#039;s better than veggin on the couch.
That&#039;s why I created my website www.JceGreenSolutions.com as I&#039;ve put products on there that are environmentally sound but have a financial upside to the users.  So maybe I won&#039;t make them Greenies, but if they can save a buck they just might make a few changes.</description>
		<content:encoded><![CDATA[<p>I have to agree with the writer of the 3rd comment.  There are people out there that won&#8217;t lift one little finger to improve the environment.  These are the same people that walk by a piece of trash in the city park because it&#8217;s some ground keepers responsibility (even if there&#8217;s a trash can 2 steps away.)</p>
<p>The key here is although there will always be people that will go the extra mile to make things better for a cause they believe in, there&#8217;s probably a lot more that haven&#8217;t given it a second thought.</p>
<p>The problem I&#8217;ve seen so many times in my career is that people with a good idea can&#8217;t imagine why everyone else just doesn&#8217;t get it when it&#8217;s so dang obvious.  I would argue that is the case here.  You see the merit in simply standing there waiting for your shower to warm up (I&#8217;m cheap so I do the same thing), but I can tell you my 3 daughters aren&#8217;t of the same mindset.</p>
<p>Finding simple things like the Evolve certainly can&#8217;t hurt the environment, and while it would be better if everyone was a judicious with their carbon footprint as you probably are, every little bit helps.  It&#8217;s kind of like the arguement of just taking a 20 minute walk for exercise.  While you won&#8217;t get a set of 6pack abs, it&#8217;s better than veggin on the couch. </p>
<p>That&#8217;s why I created my website <a href="http://www.JceGreenSolutions.com" rel="nofollow">http://www.JceGreenSolutions.com</a> as I&#8217;ve put products on there that are environmentally sound but have a financial upside to the users.  So maybe I won&#8217;t make them Greenies, but if they can save a buck they just might make a few changes.</p>
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		<title>By: BRADFORD</title>
		<link>http://fivepercent.us/2007/11/18/greenwashing-the-evolve-shower-head/comment-page-1/#comment-60905</link>
		<dc:creator>BRADFORD</dc:creator>
		<pubDate>Thu, 01 May 2008 00:09:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.fivepercent.us/2007/11/18/greenwashing-the-evolve-shower-head/#comment-60905</guid>
		<description>If you jump in the shower immediately, you need a Hot Water Lobster Instant Hot Water Valve!  It will give you the convenience of instant hot water and eliminate the waste of water down the drain while waiting for hot water!  It&#039;s a recirculation system that uses your existing plumbing!  The temperature adjustable recirculation valve is easily installed in under 10 minutes.  Put it under the sink farthest form your water heater and you&#039;ll have instant hot water throughout your entire home.
It’s pump free so it creates no noise.  regular recirculation pumps are noisy and don&#039;t last long!  The Hot Water Lobster is made in the U.S.A. and has a 10-year warranty!  I installed it myself in 10 minutes!  It is available at the website for only $179.95!  You&#039;ll save that much in no time!  Here&#039;s the site:
http://www.hotwaterlobster.com/</description>
		<content:encoded><![CDATA[<p>If you jump in the shower immediately, you need a Hot Water Lobster Instant Hot Water Valve!  It will give you the convenience of instant hot water and eliminate the waste of water down the drain while waiting for hot water!  It&#8217;s a recirculation system that uses your existing plumbing!  The temperature adjustable recirculation valve is easily installed in under 10 minutes.  Put it under the sink farthest form your water heater and you&#8217;ll have instant hot water throughout your entire home.</p>
<p>It’s pump free so it creates no noise.  regular recirculation pumps are noisy and don&#8217;t last long!  The Hot Water Lobster is made in the U.S.A. and has a 10-year warranty!  I installed it myself in 10 minutes!  It is available at the website for only $179.95!  You&#8217;ll save that much in no time!  Here&#8217;s the site:</p>
<p><a href="http://www.hotwaterlobster.com/" rel="nofollow">http://www.hotwaterlobster.com/</a></p>
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		<title>By: Matthew</title>
		<link>http://fivepercent.us/2007/11/18/greenwashing-the-evolve-shower-head/comment-page-1/#comment-60851</link>
		<dc:creator>Matthew</dc:creator>
		<pubDate>Wed, 09 Apr 2008 21:04:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.fivepercent.us/2007/11/18/greenwashing-the-evolve-shower-head/#comment-60851</guid>
		<description>Tom,
Thanks for the fast reply.  I&#039;ll be giving this a try.  Every little bit counts and I&#039;m finally counting.  Energy eff. light bulbs, check.  Low-flo toilets, check.  Low-flo shower, about to be check.  What&#039;s next?</description>
		<content:encoded><![CDATA[<p>Tom,</p>
<p>Thanks for the fast reply.  I&#8217;ll be giving this a try.  Every little bit counts and I&#8217;m finally counting.  Energy eff. light bulbs, check.  Low-flo toilets, check.  Low-flo shower, about to be check.  What&#8217;s next?</p>
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		<title>By: Tom Harrison</title>
		<link>http://fivepercent.us/2007/11/18/greenwashing-the-evolve-shower-head/comment-page-1/#comment-60850</link>
		<dc:creator>Tom Harrison</dc:creator>
		<pubDate>Wed, 09 Apr 2008 18:51:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.fivepercent.us/2007/11/18/greenwashing-the-evolve-shower-head/#comment-60850</guid>
		<description>Matthew -- not sure if Karsten will get this email.  Do check &lt;a href=&quot;http://www.fivepercent.us/2008/01/06/evolve-shower-head-roadrunner-washes-green/&quot; rel=&quot;nofollow&quot;&gt;my RoadRunner reviews&lt;/a&gt; and also the site GreenGear which is listed on the &quot;blogroll&quot; on the right, who has a review as well.  Short answer: we both liked it.
Tom</description>
		<content:encoded><![CDATA[<p>Matthew &#8212; not sure if Karsten will get this email.  Do check <a href="http://www.fivepercent.us/2008/01/06/evolve-shower-head-roadrunner-washes-green/" rel="nofollow">my RoadRunner reviews</a> and also the site GreenGear which is listed on the &#8220;blogroll&#8221; on the right, who has a review as well.  Short answer: we both liked it.</p>
<p>Tom</p>
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