Personally, I take full credit for Amazon’s new “Frustration-Free” packaging, as it was I who came up with a list of environmental suggestions for Amazon this summer. Today they announced a new multi-year initiative. They made a fun video which shows some of the benefits.
In short: all of the incredible packaging created only to make products good for store retail are removed and replaced with packaging optimized for shipping. One point not made in their press release is that this should reduce the number of times that they ship a box within a box, one of my pet peeves!
Is this an environmental effort? A marketing ploy? A cost-savings measure? Yes.
This is a really, really great program, and Amazon should be commended for taking my advice :-)
On the other hand, this is only the beginning, so they currently sell only 19 products with specialized packaging. But it’s a good start, and if you ask me, another nail in the coffin of retail stores.
This effort is part of the Amazon Green program.