Five Percent: Conserve Energy

Climate Change Is Important: Energy Conservation is the First Step


July 10, 2009

We Love Hot Cars; We Need a New Hotness

Category: Companies,Energy Independence,Transportation – Tom Harrison – 3:23 am

Today’s Times reports that the new Camaro from GM is selling well. The base V-6 model gets a mediocre 22 MPG. A quote from the article sums it up for me, discussing

… Scott Wilbur, a 40-year-old elementary school principal who bought a silver V-8 Camaro in June.

Mr. Wilbur had not purchased a G.M. vehicle in a decade, and traded in his Honda Civic hybrid to buy the Camaro.

He even gave up his California-issued sticker to drive in hybrid-only carpool lanes to get behind the wheel of his new muscle car.

“I might not be as environmentally friendly, but at this point I don’t mind waiting in traffic to drive this,” he said.

To be fair, he says might buy a Volt next year (by the way, how does an elementary school Principal afford two new cars, one very expensive, in two years?).

But c’mon, folks — this is not what we need. We love our hot cars, and have for years. Do we need to define a new “hot”? In the 1980’s women with big hair were “hot” (for that matter, in the 1680s, women with big thighs were “hot”). Tail-fins were in then out. Pocket-rockets were in. Why can’t we figure out how to make a car that people love that they don’t love because of the roar of its internal combustion engine soaking up gasoline?

I see why GM needed to get bailed out, and I see GM changing their views on the way things are. I don’t see the American populace picking up the cues.

I am writing now from Europe. There are a lot of nice cars here, but very, very few are large. Perhaps that’s because gas costs 1.32 per liter, or $6.95/gallon. So people have made some very hot (or cool, or funky, or interesting) cars that also happen to be far smaller.

But perhaps more important, people have created better ways of travel that work (and are not cars).

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